
Old school printing press
The item you see in the photograph here is an old-time printing press. At one point, it was the fastest, most efficient way to get your images or text onto paper for wide distribution. No question, it was brilliant, and for years and years, it was the benchmark in the printing industry.
Fast-forward just a few decades or so. Here you are, reading a message that literally millions of other people can read, within a few seconds of me posting it. It wastes no paper, requires no templates made of iron, and no pre-cast letters placed into a tray. Incredible, right?!
Well, yesterday I was visiting with a homeowner who was having trouble selling their home, which was previously listed with another agent. She told me that whenever she would question one of the methods or techniques used by that agent the response would be, “Well, it’s worked for the last 30 years!”.
Which leads me to my point. First, let’s give credit to anyone who has lasted 30 years in an extremely volatile career. Just like we need to give praise to the printing press, because had we not had that development, we may not be where we are today. But… in order to remain effective, we must continue to grow and evolve. Whether we’re talking about medicine (Time for your leaches, sir!), technology (Bob, put down the chisel and stone tablet, before you write something you’ll regret!), or real estate (Well I put a sign in the yard, and now a buyer will just come along!), we must strive to learn new techniques, master new methods, leverage advancing technology, and embrace the situation we’re in (housing market turmoil).
Yes, you used to be able to put a sign in the yard and host an open house and get a buyer. Those days are over. Buyers and sellers alike know the housing market is messed up right now. If there’s an elephant in the room, we need to acknowledge it…. and then we need to find new, more clever, faster, more efficient ways to deal with solving problems. In this case, it’s selling homes.
Old school real estate is out. New school is in. If you need to sell your house in this whacky economy, be sure you’re working with someone who keeps up with the changing times. Why use a sundial or a compass to find your way when there’s GPS?
If you’re ready for the next stage in real estate evolution, call me. I’ll explain to you in detail how the business has changed, what techniques I use to combat the flailing housing market, and why my listings sell faster (for full market value) than other agents’.